Welcome Experiences – Missouri Wine Month

Missouri wine country offers a continuously welcoming atmosphere full of beauty and diversity in wineries and wines. The opportunities of things to explore in Missouri are endless. This September we celebrate all things wine country has to offer during Missouri Wine Month. Celebrate with us and enjoy these ways to welcome experiences all year long.

Special Events

Countless events are hosted by wineries all across the state. Fall is a busy time for everyone, as it is for wineries during harvest. Soak up the beauty that can be found in vineyards with a bountiful harvest of grapes waiting to be picked and enjoy events in wine country. Find a list of upcoming events here. Please note wineries opt in to submit events to this calendar and this is not a complete list of all events.

Through the Glass Photo Contest 2022

Capture the beauty of Missouri wine country and enter your photos to the 2nd Annual Missouri Wine: Through the Glass Photo Contest. Snap photos with your phone or with a camera and enter here.

Rewards Uncorked

The new Missouri Wines loyalty program is the perfect way to welcome experiences from your favorite Missouri wineries. Join Rewards Uncorked today and start racking up points at participating wineries across the state. Earn points on your phone (or computer) and redeem those points on rewards and experiences in wine country. Sign up here and start earning today.

Missouri Wine Scavenger Hunt

Find ways to win while you explore the beauty of Missouri wine country. Snap photos of items and locations on this list and tag #exploreMOwines on Facebook and Instagram for a chance to win surprise Missouri wine themed prizes. The deadline to post and tag your photos is October 1.

Welcome experiences in wine country and share with us on social media by tagging #MissouriWine and @missouriwine.


Missouri Wine Burnt Ends

It’s no secret that Missouri wines have a well-deserved place at your barbecues, gatherings and celebrations. They also have a place included in your recipes, too. If you enjoy smoking meats, then try including a Missouri wine the next time you put on that “Grill Master” apron. This burnt ends recipe, made with a sweet red wine and chuck roast, will have your family and friends begging for seconds.

Prep time: 20 minutes

Resting time: 15 minutes

Approximate cook time: 8 hours

Total time: 8-9 hours

Serves: 6


3 – 4 lb chuck roast

1/4 c beef rub – we used Plowboys BBQ Bovine Bold Barbeque Rub (a Kansas City Award-Winning favorite)

1 c beef stock, optional

1/2 c sweet red wine, divided – we used Pirtle Winery’s 2021 Mellow Red

1/2 c BBQ sauce – we used a local Missouri option, Blues Hog Raspberry Chipotle

1/4 c brown sugar

Other materials:

Smoking wood chips, pellets or chunks depending on smoker type

Aluminum foil

Aluminum baking pan or other smoker-safe dish

Spray bottle (optional)


1.Preheat smoker to 250°F. In the meantime, thoroughly season chuck roast on all sides until well coated.

2.Once smoker has reached desired temperature, smoke the roast until the internal temperature reaches 165°F. Use a spray bottle to periodically spritz roast with beef stock, if desired. This step will take 4-5 hours depending on the smoker.

3.Remove roast from smoker and brush on 1/4 cup of wine then wrap tightly with aluminum foil. Return roast to smoker until the internal temperature reaches 195-200° F. This will take 1 – 2 hours depending on the smoker.

4.Remove the roast and allow it to rest for 15 minutes before cutting into 3/4 - 1 inch cubes and transfer to baking dish. Drizzle with BBQ sauce and wine, sprinkle brown sugar, and toss together until pieces are coated.

5.Place the dish in smoker and cook for 1-2 hours until sauce is bubbly and fragrant.

6.Serve hot with a glass of chilled wine and await the countless compliments for this delicious dish.

Let us know your rating of this recipe and tag us in your Missouri wine recipes on social media with @missouriwine and #MissouriWine.

Pair these bestsellers with your favorite Missouri wine

Nothing pairs with a relaxing night-in like a good book and your favorite Missouri wine. We took some of the summer’s bestselling fiction novels from the New York Times and paired them with your favorite and familiar Show Me State varietals.

Take a sip and flip the page on these popular titles.

WHERE THE CRAWDADS SING by Delia Owens + Chambourcin

After being made into a motion picture, most will recognize the story of a young woman who survived alone in the marsh before becoming a murder suspect in a small town. This wild, romantic and mysterious tale pairs well with Chambourcin’s notes of dark cherry and earthiness. This Missouri varietal is also known as the perfect gateway to dry red wines for those wanting to expand their tastes, just like this book’s intrigue makes it a bridge between coming of age, romance and murder.

IT ENDS WITH US by Colleen Hoover +  Chardonel

This novel weaves together a love story and a heart-wrenching, honest look at domestic violence. In the book, a battered wife raised in a violent home attempts to halt the cycle of abuse. A book with such hefty storylines deserves a complex sip. Chardonel’s rich, complex and crisp taste will serve readers well, and its light flavors of pear, apple and apricot will provide a welcome reprieve when the topics are heavy.

VERITY by Colleen Hoover + Vignoles

In this thriller, Lowen Ashleigh is hired to complete an injured writer’s popular series only to uncover a horrifying truth. There is nothing horrifying about Vignoles (pronounced veen-yole), one of Missouri’s most versatile white grapes. It is thrilling to try the wine styles — from dry to sweet — crafted from this varietal. We are confident you can find the perfect Missouri Vignoles complete with its luscious aromas and flavors of tropical fruits with a crisp mouthfeel, no matter how your palate ranges.

UGLY LOVE by Colleen Hoover + Traminette

Called the “sexiest, most heart-wrenching Colleen Hoover book to date,” by Natasha is a Book Junkie, blog review. This Hoover novel follows Tate Collins and airline pilot Miles Archer who think they can handle a no-strings-attached fling. But they can't. We felt that Missouri Traminette’s citrus acidity with a hint of spice was the perfect match for Hoover’s steamiest novel on the bestseller list.

THE SEVEN HUSBANDS OF EVELYN HUGO by Taylor Jenkins Reid + Norton

Noted for its glitz, glamour and old Hollywood vibe, this tale of a movie icon recounting her great loves and career will pair well with Norton. Missouri’s state grape’s bold, complex flavors have notes of spice, vanilla and chocolate notes layered with flavors of berry, ripe cherry and currant. These full-bodied, oak-aged Nortons are as classic as old Hollywood, and its deep red color is reminiscent of every premiere’s carpet.

NOVEMBER 9 by Colleen Hoover + Catawba

If we’ve learned anything about Hoover’s writing, it is that her work can be heart-wrenching and heart-warming. November 9 is no different. A love story about two people who meet each day every year is as sweet, light and refreshing as a Missouri Catawba. But when our main character finds out her romantic interest might be simply using her story as a muse for his novel, readers will want to cling to that strawberry-like sweetness they get with every sip of Catawba.

ALL YOUR PERFECTS by Colleen Hoover + Seyval Blanc

From the most prolific author in the fiction bestsellers list, this book’s back cover poses the question: Can a resounding love with a perfect beginning survive a lifetime between two imperfect people? This up-and-down emotional read deserves Seyval Blanc’s clean, crisp pear-like taste with a hint of light spice. Yet, much like the book, the medium-bodied Seyval Blanc can also offer more complex notes.

THE 6:20 MAN by David Baldacci + Vidal Blanc

With a cryptic murder, corruption and menace amid the pages of this novel, Vidal Blanc’s thick skin and hardiness remins us of the protagonist — an entry-level investment analyst whose ex-girlfriend turns up dead in his office building. Amid all the page-turning suspense, we thought Vidal Blanc’s flavors and aromas of pear, apple and citrus delivered in a medium-bodied, dry to semi-dry white wine complements this thriller.

BOOK LOVERS by Emily Henry + Concord

Emily Henry’s Book Lovers spins the yarn of a literary agent who keeps running into an editor while on vacation in North Carolina. While readers are promised a readable rom-com, its characters aren’t the typical love birds. Still, this love story would pair well with a sweet Missouri Concord. Its flavors and aromas of classic grape juice along with its candy-like sweetness and jammy notes will make readers smile as they turn each page.

Enjoy these page-turning pairings and share your thoughts with us on social media by tagging #missouriwine and @missouriwine.

Behind the Label: Noboleis Vineyards Swirl Series

Noboleis Vineyards' Swirl was created for days full of fun, friends and family – yet was ironically a brain child of the pandemic. These unique wine-based beverages are the product of Noboleis' head winemaker Gabe Miller's play day. Two years of research and development were dedicated to perfect these sangrias and botanicals but also the brand that surrounds them.

"We wanted it to be something you could make memories with, uplift your spirits and just have some fun because you can always use more fun in your life," says Tricia Newbold, Noboleis Vineyards’ marketing director.

One glance at Swirl products’ packaging evokes the fun and playful feelings the Noboleis team wanted to capture. Their product line was created with utmost attention to detail. Everything about Swirl is intentional, from the bold colors to minimalist design. Better yet, every ounce of it was created by Missourians, according to the Augusta-based vineyard and winery.

"We are local, and everything that goes into the product and the wines are made by people from Missouri, designed by people from Missouri and grown by people of Missouri," Newbold says.

When it came time to pick a design team to lead the charge of building the brand for the budding canned beverages, the talented Novel team came first to mind. This St. Louis marketing agency had previously helped Noboleis Vineyards redesign their website and found success. In this new endeavor, the visions and creative talents were unmatched.

The Noboleis team held meetings with Novel's Attilio D'Agostino and Elizabeth Tucker. They arranged focus groups and round tables to delve into the "why" behind the product and how to convey this to customers. While Noboleis Vineyards always wanted their canned wine-based beverages to be fun, they also wanted them to appeal to a variety of tastes. Outside of general appeal, the team also knew the products had to be catchy, so as they brainstormed potential names, they knew that the winner would be one word — quick to say and easy to pronounce.

“Swirl” quickly rose to the top. Its nod to tasting room protocol would intrigue wine aficionados, yet its breezy name would be approachable for those who haven't set foot into a winery. That balance was at the forefront of the team’s minds throughout the process.

They wanted to create a wine-based beverage line that shirked any pretentiousness without shrugging off everything that makes Missouri wine great — its local roots, flavors and ties to the community. Swirl has done just that, as the product celebrates Missouri wine in many ways. Its canned packaging allows customers to throw it in a cooler for a float trip down one of Missouri's many rivers, sip it out of a wine glass or enjoy it straight from the can and surround yourself by friends and family.

Family is forefront at Noboleis Vineyards. Bob and Lou Ann Nolan founded the vineyard and winery 12 years ago after the couple purchased 84 acres in Augusta a few years prior. The couple remained at the helm of the vineyard until Bob passed last July. Today, this family-owned, female-operated winery treasures its roots and continues to build upon the family legacy. This is quite apparent by the vineyards' name (created by combining their last names) and traditional wine label imagery. It’s not surprising that current owners and mother-daughter trio, LouAnn Nolan, Christine Newbold and Angie Geis, wanted input from the entire Noboleis family and team for the Swirl design.

When Novel would send potential mock-ups for the Swirl cans, the vineyard crew would excitedly print off the artwork and wrap it around a Diet Coke can before standing back to look at their choices. This visual gave the entire team a different perspective, according to Newbold. A new perspective is what Noboleis Vineyards hopes to provide everyone who enjoys a sip of Swirl.

The 2022 Missouri Wine Label Competition judges enjoyed this fresh take on Missouri wines. The intention behind every can of Swirl was evident, from the color palette to the minimalistic yet intriguing design. Designs that garnered Swirl the “Best Label Series” among many traditional bottle entries. Proof that everyone can use a little more fun, family and a unique perspective.

Explore the experience and flavors of Swirl! Share with us on social media by tagging #missouriwine and @missouriwine.

Rack up rewards with Rewards Uncorked

It may sound like old news that there’s a new way to earn exclusive experiences, items and perks in Missouri wine country with Rewards Uncorked, but the program continues to grow with excitement from users each day. New rewards and experiences in wine country will debut on the website over the next few months. Since the new loyalty program launched in May, many users have been busy racking up points at participating wineries.

As an exciting incentive to kick off the new program, all users who sign up by September 1, 2022 at 11:59 pm CST will be automatically entered to win (1) of (5) $50 gift card bundles. Each gift card bundle includes five $10 gift cards to an assortment of five Missouri wineries. The five winners will be notified via email on Friday, September 2, 2022. Winners will need to claim bundles by Friday, September 16th or an alternate winner will be selected.

See how the program works, browse participating wineries, view available rewards and experiences and sign up for Rewards Uncorked here.

Members of the MVP program (the retiring Missouri Wines loyalty program) should note the following:

  • The deadline to enter MVP tickets has passed (June 30, 2022), and therefore no remaining tickets can be entered for points.
  • If you wish to have your remaining MVP points rolled over to your new Rewards Uncorked account, ensure that you have signed up with the same name and email address as your MVP account. This transition will take place in September, 2022 and all users with transferred point balances will be notified via email once the transition is complete.
  • You are welcome to redeem rewards with MVP until September 1, 2022 by 11:59 pm CST. Many remaining items are available at major discounted values. Check out the inventory here under the “Specials” tab.

Sign up for Rewards Uncorked and start earning today! It is a bonus incentive to get out and about in Missouri wine country and get rewarded while you do. Tag us in your #RewardsUncorked adventures on social media with hashtags #RewardsUncorked and #MissouriWine.

Prep your glassware with these polishing tips

Fine Missouri wines can be enjoyed in any glassware! However, if you are entertaining, here’s a few tips to polish your wine glasses and elevate your guest experience.

The secret is in the steam

Take your clean glassware and hold it over a steamer or boiling pot of water. Rotate the glass by holding the stem so that the inside of the bowl to the rim is fully fogged. Also, allow the foot of the glass to gather steam as well.

Simple ways to make it shine

You can use a variety of household items to polish your glassware. A polishing cloth is always handy to have. If the size of the cloth allows, grip the corner around the stem or the foot and begin to polish the outside of the glass. Next, hold the stem and polish the inside of the glass, making sure to get to the very bottom. Make sure to hold the glass up to a light source to avoid water spots or streaking. Note: Never polish the foot and the bowl in a twisting motion to avoid glass breakage and tension on the stem.

No polishing cloth, no problem

Did you know that coffee filters can be used to polish glassware as well? These are a great alternative to a fancy polishing cloth. Other options for polishing are high-end paper towels, as well as a glass-specific polishing cloth that might be used for other surfaces in the home. Avoid materials that may scratch or leave lint trails behind on the glassware.

Try these tips at home and see what you think! Share your polishing tips with us on social media by tagging #missouriwine and @missouriwine.

Beautiful Bottles

Upcycling your wine bottles can be as simple as a brushstroke! With these quick tips, you will see that no artistic ability is required. While you can use painted wine bottles for anything from hummingbird feeders to centerpieces, we opted for oil/vinaigrette bottles for this project. 

What you will need

Clean, empty bottles from your favorite Missouri wine

Dish soap and rubbing alcohol 

Acrylic paints

Paint brushes

Brush on sealant

Oil dispenser bottle toppers (optional)

Step 1: Prep your bottles

While acrylic paints are a forgiving medium, sometimes they don't stick to glass. Therefore, it is essential to have a clean surface before you start painting. Wash the bottles thoroughly with dish soap to remove any leftover label remnants, and then wipe clean of fingerprints and residue with rubbing alcohol before drying completely. 

Step 2: Start painting.

While some people are intimidated by picking up a paintbrush, we encourage you to dive in. If painting and design aren't your things, we have two sure-fire designs that are fun for all ages. 

Classy Confetti: We think this design is an excellent choice for painters who want a worry-free abstract look. Pick three to four colors of acrylic paint. Then, one at a time, dab the colors onto the bottle using the end of your paintbrush, a pencil eraser or even a Q-tip. Each placement will leave a perfect circle. For best results, dip the dabber in the paint often to refill for the perfect circle, and then let dry between colors to avoid smudges or mixed colors.

Fantastic Flowers: While these freeform flowers may look complex, this design only requires three colors of paint. First, you will need some white paint. Simply paint freeform by placing squiggly areas all around the bottle. Next, pick your secondary color (we used red.) Take the same brush with which you painted the white onto the bottle and dip it in the second color. Start painting the middle of your white areas with C-shaped brush strokes to create a layer of petals. Don't worry if your chosen color and the white mix together. That will create a unique blended effect. Continue swapping between your selected color and white and work toward the middle of each shape, creating rows of c-shaped petals. After you've painted all your flowers, fill any open spaces with green leaves. Let the bottle dry, and outline the leaves and petals using a thin brush or paint pen. 

Step 3: Seal your artwork

Since paint can be removed from glass, we recommend you seal your artwork with a brush-on sealant to protect the finished bottle.

Step 4: Enjoy

We love these beautiful bottles to use in our kitchen or they are also great to give as gifts. The possibilities are endless, and we hope you experiment with your own designs as you upcycle. 

Share your wine bottle designs or other repurposing ideas with us by tagging #missouriwine and @missourwine on social media. 


Get a taste of Missouri (and Missouri Wines) at the State Fair

August 11th is quickly approaching! The Missouri State Fair features endless opportunities experience the tastes of Missouri (and Missouri Wines) all in one place. Join in on the “buckets of fun” with this guide below starting August 11th through the 21st.

Explore new wines during a Wine 101 class

Come to the Missouri Wines tent located across from the Grandstand to sign up for a class. Sample 5 wines, enjoy 3 unique pairings and learn about the history of the wine and grape industry in Missouri. Find class times here: https://www.mostatefair.com/attractions/missouri-wine-101-classes/

Find new fair pairing favorites

Everyone has their go-to favorites at the fair. Give these 6 fair foods a try with Missouri wine varietals this year. https://missouriwine.org/news/state-fair-food-sips

Sample a huge selection of Missouri Wines

The Missouri Wine tent will have the sips to please any palate. Stop by the tent to find a wide selection of Missouri Wines to try. This year’s award-winning wines will be on display – and a few will be stocked to sample. Don’t forget to sign up for a Wine 101 class while you’re there.


Visit a showcase of Missouri’s tourism opportunities

The Missouri Travel Alliance hosts numerous destinations at Lowell Mohler Assembly Hall each year. Attend the expo Thursday, August 18th and sign up for a wristband (must be 21+ years old) to participate in the wine tasting that afternoon from 3:00-4:30 pm. Look for a daily schedule from the Missouri State Fair for more details.

Find the Missouri Wine logo – and WIN!

Keep an eye on the Missouri State Fair (https://www.facebook.com/MissouriStateFair) Facebook page throughout the fair. A picture of the Missouri Wines logo will be posted in a location around the Fairgrounds – the first person to find the logo will win concert or event tickets.

We can’t wait to see you at the wine tent! Tag us in your Missouri State Fair adventures with #MissouriWine and @missouriwine.



Kick the heat with Vignoles

Sunny days and summertime call for a cool, refreshing glass of Vignoles. This white wine is made in many styles from dry to sweet, so there is something for everyone to enjoy!

Missouri Wines celebrates the popular Vignoles varietal each August. It is grown in many areas throughout the state, accounting for 15.4% of all grapes grown in Missouri and 262.2 grape bearing acres. This varietal is less susceptible to late frost damage due to a later bud opening period than most other grape varietals. It fairs Missouri’s cold winter temperatures well, but also helps you kick the heat outside and on your palate.

Vignoles is one of the most food-pairing friendly wines and is certainly the go-to wine for hot and spicy dishes. It brings a crisp balance to bold flavors like spicy pork, chicken and cheeses, peppers, Mexican, curries and dishes with hot sauce. Vignoles also complements strawberries, apricots and cheesecake with its luscious floral aroma and fruity flavors of pineapple and apricot. This French-American hybrid is one of Missouri’s most versatile white grapes to bottle as well as to pair and enjoy!

Share how you plan to enjoy Vignoles during August with us by tagging @missouriwine and #missouriwine on social media.

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Use our guide to plan your next adventure in wine country. It contains a listing of Missouri wineries, map and key information to expand your wine knowledge.

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