November 12^th marks the 4^th Annual Wine Tourism Day! It’s a day intended to feature wineries and wine related events throughout North America, promote the concept of traveling to wine regions, and bring to light the economic impact of wine tourism. The idea of a Wine Tourism Day was approved by the wine industry at the 2012 Wine Tourism Conference. European Day of Wine Tourism is celebrated the same weekend on November 13, 2016. You can join in on the conversation on social media by using the hashtag #WineTourismDay.

Missouri wine country is proud to celebrate the work it has done over the past few years. The Show Me State wine industry boasts a $1.76 billion annual economic impact and is responsible for $220 million in wine-related tourism expenditures. Nearly 950,000 tourists visit Missouri wineries each year, but that number continues to grow. The increase of tourist visits can be accredited to the growing number of Missouri wineries, continued improvement in wine quality, and more opportunities for visitors to experience Missouri wine country. With ten wine trails and five American Viticultural Areas, there’s a lot to see, do, and taste in beautiful Missouri wine country!     

Missouri wineries are continually bringing home awards from national and international wine competitions. Take a look at our trophy case to discover which Missouri wines have won awards. Wine tasting tours and wine-related events are a great way to try new wines and experience Missouri wine culture. Take a vino adventure and travel to a Missouri winery. You’ll not only enjoy fine wine, but you can earn points for it too! The Missouri Winery Visitors’ Program (MVP) is designed to increase winery tourism by rewarding people for visiting Missouri wineries. For each visit, participants will receive points which are redeemable for various rewards on the MVP website. It’s free to participate, so sign up for an MVP account today at MissouriWineMVP.com!