Tasting is Smelling

February 17, 2026

Happy Perfume Day! To celebrate, we want to share more about the aromas in the wines we love. Check out our infographic on how aromas make a wine, and check out our aroma guide!

Tasting is smelling

Text on Infographic:

Tasting is Smelling

We only "taste" sweet, sour, salt, bitter, and umami (savory). The other details we taste are aromas or smells.

Taste and aroma are linked; about 80% of what we perceive as taste comes from our sense of smell.

When you combine smell and taste, you experience everything the wine has to offer.

 

Cheers to perfume day, and the aromas of Missouri Wines!

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