This month, we’re debunking the myth that the more expensive the wine and better the quality. When it comes to wine, price is not an automatic indicator of excellence. This widespread myth can lead some to overlook excellent, affordable options in favor of high-priced bottles that may not necessarily deliver a superior experience. The price of wine can be influenced by several factors, including production expenses, limited availability, and marketing, rather than an inherent quality differences. 

When evaluating the impact production has on the price of a wine, there are many factors to consider: 

• A vineyard takes 3-5 years from planting to maturity before a commercial crop can be harvested. 
• Winemaking is very labor intensive. There is a year-round commitment to the maintenance of a vineyard and wine production facility.
• Efficient wine production requires a significant time investment as well as specialized, high-value equipment. 

Another key aspect to consider is that taste is subjective. What one person considers a high-quality wine might not appeal to another. Many affordable wines have received high ratings from competitions and wine enthusiasts alike, proving that exceptional flavor and quality can be found at any price point. Additionally, small, family-owned and large wineries often produce outstanding wines that are reasonably priced

Ultimately, the best way to determine the quality of a wine is to taste it yourself. Exploring different varietals and regions across Missouri Wine Country can lead to delightful discoveries that challenge the notion that price equals quality. Rather than focusing solely on the price tag, consider factors like flavor profiles, personal preferences, and recommendations from trusted sources. This approach will enhance your wine experience and help you appreciate the diverse world of wine without being constrained by the myth of expensive equals better.