Missouri Wine has a deep-rooted history, especially when it comes to the Concord grape varietal. This grape produces a refreshing sip perfect for the hot summer in Missouri. July is Concord month, and the best way to celebrate is by recognizing the deep-rooted history!

St. James Velvet Red label does just that! Not only is it a delicious wine made with Concord grapes, but the label also highlights the rich history of Concord in Missouri.

St. James Winery’s origin story starts with Welch’s and the local Italian immigrants who settled part of the St. James region is the late 1800s. At the time, the railroad was giving land to families would establish homes and a community near the railroad.   The Italian immigrants accepted the railroad’s offer and began to establish a community.  They quickly built a one-room schoolhouse for their children, which still stands in the St. James Winery main vineyard. They also brought with them the tradition of growing grapes. Initially for selling as fresh fruit in the St. Louis market, but later for the owner of Welch’s in the early 1940s.  At the time, Welch’s had a contract with the US Army to supply juices, jams and jellies to the troops during the war years.  

Initially Welch’s even owned a winery for processing the grapes in the St. James region, but by the 1970s, the growers in St. James were shipping their Concord grapes to the Welch’s processing plant in Springdale Arkansas. This grape growing culture is what originally attracted Jim and Pat Hofherr to the area. As an added bonus, historic Route 66 ran right through St. James and brought many tourists from all over the world. Jim Hofherr began construction of the tasting room immediately and purchased a farm that contained a vineyard of Concord grapes that was originally grown for Welch’s. They created Velvet Red using these, and other Concord grapes from local growers.

When looking at the label you see this rich history reflected. With the old barn, barrels, vast vineyards and an old school building, this label highlights the St. James Winery’s history as well as the history of this region in Missouri wine country.

St. James Winery opened in 1970. It remains family owned and operated. In the first year 8,000 gallons of wine were produced including the popular Velvet Red and Velvet White.

From 1995 to 2000 they went from producing 10,000 cases to 100,000 cases. St. James Winery continues to expand their winery, vineyards and distribution network.

Now producing 200,000 cases each year, their wines are distributed throughout the Midwest and South. The winery tends vineyards planted with Catawba, Chardonel, Norton, Concord, Seyval, Vignoles, Chambourcin and Rougeon grapes.

If you are looking for a wine to celebrate the rich history of Route 66, Missouri Vineyards, and of course, Concord month, this is a great option!

Check out more on the history of Concord and St. James in this blog!

https://missouriwine.org/news/vineyard-st-james-celebrates-centennial