Behind the Label: Balducci Vineyards' 4310

December 08, 2020

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Nestled on a hillside in historic Augusta, Balducci Vineyards has been producing wine since 2001. While the Balducci family has been making and selling award-winning wine for nearly 20 years, the family’s history in the food and beverage industry goes back several generations. This deep-rooted connection to family and heritage is an integral part of not only the winery’s success, but of their recognizable branding and inspiration for the lineup of wines Balducci offers.

Balducci Vineyards tasting room

The Balducci family migrated from Italy to the United States in 1906. Louis Balducci spent time working in California vineyards and started the Balducci Wine Company in 1946. In 1975, Rick Balducci, son to Louis, and two business partners opened Balducci’s Restaurant in St. Louis. Rick and his wife, Carol, purchased the winery property from a family member in 1987 with a vision to build a successful winery program. The Balduccis have continued to make the wine business a family affair. Carol and Rick handle many aspects of events and day-to-day operations at the winery and Nic, their son, is the chief winemaker.

Balducci Vineyards ties in a strong connection between family and history. The winery gives subtle nods to their heritage and history in many aspects of their business, including the packaging of their award-winning wines. A hallmark of the Balducci wine label is the silhouette of a barn, which pays tribute to the original barn on the winery property that has been standing since the 1800s.

Balducci Vineyards Norton Limited wine bottle label

The significance and story behind the Balducci label is as unique as the wine inside. Each wine’s name references various aspects of the Balducci family’s heritage and interests. Natalia, a Vidal Blanc and Vignoles blend, was named after Rick and Carol’s daughter, Natalie. Sonata and Aria (currently sold out) reflect Rick’s interest in music as both names are terms used in musical composition. The latest wine to be added to the Balducci Vineyards lineup is 43o10o, which has its own unique story and connection to the family.

Balducci Vineyards' 4310 wine label

Nic and his wife gave birth to a son nearly two years ago and named him Lucca. This name was of particular significance because the Balducci family came to the United States from the northern Italian city of Lucca. Lucca’s GPS coordinates are 43 degrees north latitude and 10 degrees west longitude, the exact combination that grace the label. Other elements of the 43o10o packaging also pay homage to the family’s heritage. A golden wax seal adorns the label and is reminiscent of traditional Italian wine labels. The stamp showcases the same outline of the historic barn as the other wines in the Balducci Vineyards lineup. The thick paper and metallic gold lettering were carefully selected to incorporate elements of traditional wine labels as well. These features are combined elegantly to create a label doesn’t overpower the beautiful wine inside and piques the interest of the curious customer. Balducci Vineyards’ 43o10o is a rich, fortified white wine made from 100% Vignoles grapes and aged new French oak barrels for 30 months. While 43o10o is a dessert wine that pairs well with dark chocolate and dried fruits, it can be enjoyed at any occasion.

Balducci Vineyards' 4310 wine label close-up

Stop by Balducci Vineyards during your next visit to Augusta and toast to family and heritage with 43o10o. To learn more about Balducci Vineyards and to find their contact information, check out their listing on our website.